By now, you’ve probably heard that brands like Amazon, Google and Samsung all sell “home appliances” (HOBs).
While these brands are great for keeping your house organized, they’re also great for making you feel like you’ve been given a personal assistant.
But there’s one brand you probably don’t know about: Nest.
The maker of the Nest thermostat and a host of other devices like air conditioning, smoke detectors, and a fridge, has long been known for selling branded devices.
And, as of September 2018, Nest had about 4.5 billion Nest Thermostat units in circulation, according to company filings.
That means the company sold 4.65 billion Nest therminators worldwide, according the Wall Street Journal.
That’s about one in every four homes.
To be fair, Nest is not alone in this.
Apple sells branded thermostats, but they’re more expensive than Nest’s.
And if you’re wondering how many Nest therms you could buy with just a couple of bucks, it’s likely less than the brand-name units you can buy for under $200.
But Nest has made a concerted effort to market itself as more than just a brand.
The company has partnered with a slew of top brands like Nike, Nike+ and J.
These collaborations make it easier for Nest to make money off of the products you already own, as well as selling them as a single piece of branded hardware.
Nest even partnered with some of the most well-known brands in the fashion industry.
In September 2018 the company announced its first collaboration with the fashion label LVMH, as part of a “Nest Exclusive” initiative.
Nest was also the first retailer to offer a limited-edition LVMh jacket in September 2018.
The deal with LVMHS was a smart move for Nest.
The LVMHR jacket is one of the few fashion accessories that Nest has a deal with.
And the company has already sold over 1 million of these jackets, making it the most popular fashion accessory in the world.
The brand partnership with LVCH comes as Nest has been making its way to more stores.
In February 2018, the company started a brand-focused campaign on Twitter, offering a discount to those who ordered a Nest thermos in-store.
In November 2018, a Nest fan who bought the company’s first thermos for under 10,000 yen was able to get a Nest-branded thermos from LVCHS for just 2,500 yen ($29).
Nest even started to use LVCHR in its “Priceless” campaign, in which it offered discounts to those with pre-ordered thermos and accessories.
Nests own brand is also showing up in the popular media.
On March 8, Nest was named as one of “10 Most Innovative Companies in 2018” by Forbes, a publication of the world’s biggest corporations.
In a note to investors, Nest CEO Marc Benioff said that the company is “delivering innovative and compelling products at the highest level possible, with a wide range of brands and products to keep you engaged with our products.”
The brand also appears in the brand names of several major brands, like J. Crew, Nike and Samsung.
If you’re an Apple fan, you probably know all about the brand’s partnership with Nike, but Nest is also known for its collaboration with J.C. Penney, JCPenney’s own clothing line.
While Nest has done some cool things with the brand, it hasn’t always made a great impression on the fashion world.
In 2018, it didn’t even get the chance to get the same recognition as some of its bigger competitors like Google or Amazon, which all sell branded products.
But it looks like Nest is back.
On September 24, Nest unveiled its new $10 billion Series C, which it hopes will help the company get back into the fashion game.
Nest’s shares have risen nearly 15% over the past 12 months, which is a pretty good performance for an IPO that has had some pretty lackluster results.
As part of the deal with JCPennials, Nest will also be partnering with JCC to sell Nest’s new $100 Nest thermo, which will be available starting in December 2018.
This is the first time Nest has partnered directly with a brand, and the thermos will be made with an aluminum alloy.
It’s also the only thermos available for sale from Nest, so the company says the thermo will be compatible with its devices as well.
As the company continues to grow, it seems that Nest’s ability to capitalize on its brand and to do well will likely grow as well, which could be a good thing for investors.
In the long run, though, it looks as though Nest’s brand will be able to sustain itself as the company grows, which means it should be able take advantage of its strong brand presence and be able make a profit off of it.